It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify. And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine. So does copywriting matter if you’re not dealing exclusively with the written word? Well, given the subject

In this guest post Sherice Jacob from iElectrify and author of Get Niche Quick explores a question I get a lot - how should a blog be niche focused or not? At one point or another, all bloggers have had to sit down and make a crucial decision with their blogs. Do you focus exclusively on one topic or do you cover several related subjects in an attempt to “cast the biggest net” and capture a larger share of visitors? Once you’ve decided - how will you profit from your new

If you’ve ever longed to write with the same persuasive power and attention-holding prose as your copywriting heroes, a one-on-one mentorship could be your most effective way of getting very good, very fast. But what if you don’t have the money or opportunity to mentor with the best of the best (or worse, your copywriter of choice is no longer with us)? What do you do then? It’s easy. You get inside their head, and you get all the mentoring you need … for free. Here’s

Just a quick note to let you know that copwriting guru John Carlton is putting out a bunch of case studies over at his Simple Writing System Blog. Lots of interesting stories about real people boosting their conversion rates through the roof thanks to John’s advice. He’s also giving away a free copywriting report. It covers finding hidden markets, turning skeptical prospects into fans, even picking the perfect price. All of these goodies are a lead up to the re-release of John’s Simple

As I’ve been developing my ongoing series on the Blog Herald called “Exploring Social Media,” I’m constantly intrigued and nauseated at the new voyeurism that is sweeping our world and our online social life. It’s freedom of speech and expression meets voyeurism, changing the word-of-mouth gossip world forever. With the recent announcement of a new feature in Woopra, I think the walls that divide us socially are going to crumble to the ground. A Blog is Your Soap

Today at SMX Sydney Rand Fishkin and I had a pretty cool chat about how Twitter (and other factors) might have changed the landscape of blogging and the way that people link up to one another. I was going to sit down tonight to write up some reflections on the conversation but Rand beat me to the punch and wrote it up better than I could: “In 2006, a popular blog post or piece of content would generate a remarkable amount of blogging activity. It wasn’t uncommon for a few